The client is looking to refresh their “Decide Fabric Later” (DFL) ads. While using the client’s assets, we want to push the creative to showcase the “Rebellious Luxury” quality of the brand, while still being high-end.
Benchmade Modern sells custom sofas and sectionals that are made-to-order for
any size or configuration. Endless color choices in performance fabric, velvet, or
leather.
Benchmade Modern Online Marketing Campaign
2021
Product
Focus:
The client is looking to refresh their “Decide Fabric Later” (DFL) ads. While using the
client’s assets, we want to push the creative to showcase the “Rebellious Luxury”
quality of the brand, while still being high-end.
INSTAGRAM CAROUSEL #1
INSTAGRAM CAROUSEL #2
Funnel Placement:
These ads will be used for retargeting: mainly “Middle-of-funnel” MOF and
“Bottom-of-funnel” BOF. This means the audience should have been exposed to the
brand prior, and have some awareness of it.