Product
Focus:
The client is looking to test new Facebook exclusive offers + launch new PR hits that will target an older audience.
Funnel
Placement:
I. Offer & Review
These ads will be used for retargeting: mainly “Middle-of-funnel” MOF and “Bottom-of-funnel” BOF. This means the audience should have been exposed to the brand prior, and have some awareness of it.
II. PR Hit
This ads will be used for prospecting at the top-of-funnel “TOP”. Meaning it will be shown to people who are not familiar with the brand.
3
DIFFERENT
OFFERS:
15% off code is KELP15
$5 off code is KELP5
Free shipping code is FREESHIP
Press Release Hit
