Executed user research studies and performed heuristic evaluation to ensure usability on all the digital experiences created. Collaborated with business partners, customers and stakeholders to help define product requirements and road map. Illustrated design ideas using storyboards, process flows and sitemaps to stakeholders. Developed UI mockups and prototypes that clearly illustrate how sites function and look like using Figma, Adobe XD, Invision and wireframe.cc. Created detailed design languages & design systems including motion design components for clients adhering with their branding requirements & their target customers, combining aesthetics with form to impose power user experiences. Lead UX improvements for clients using both quantitative and qualitative research to shoot up conversion rates across web and mobile. Maintained and created consistent visual styles and interactions to adhere with branding. Collaborated with Executive Creative Director to improve best practices and processes to facilitate creative dialogue, collaboration, and consensus. Designed & executed marketing strategies and campaigns for customers be it digital or print media, including email marketing, social media marketing, SEM & SEO Consulted with all the stakeholder including clients to ensure projects met all of the requirements on time, within budget and passed all the quality checks.

Designed beautiful and creative templates for marketing collaterals while keeping usability in mind. Collborated with marketing team to revamp blog content & its visuals including but not limited to blog headers, infographics, GIFS, etc. Researched trends, patterns, and best practices for marketing collateral design and applied it to create aesthetic and formful templates that drive up user engagement all the while adhering & adding to the brand. Applied principles of UX design to regularly tested and experiment designs to drive up our converstion rates and usability. Rigorously tested the platform to ensure cohesive, consistent & reliable user experience, and also recorded & reported bugs and concerns for a future update.

Led brainstorming, development, and implementation of strategic user journey maps and behavior. Created, updated, and wireframed client websites as well as made digital banners, posters, and marketing materials. Established digital and print ads on a monthly basis in support of clients across the USA and Canada. Monitored website metrics to evaluate user engagement and identify opportunities for improvement. Compiled and evaluated user requirements to inform project goals, roadmaps, and overall scope.

Spearhead the development of cohesive branding systems for digital and print marketing initiatives. Conceptualize, design, and edit eye-catching and engaging promotional content for social media. Generate print-ready banners, posters, and additional marketing materials for physical distribution. Outline presentations, and oversee website design and development aimed at significantly driving traffic and user engagement.

Provided design research and analysis on current Gen Z trends for their new mental health mobile application. Generated Ul design concepts (wire-frames, prototyping, and mock ups) based on consumer data, stakeholder interviews, and market research.